I have often found myself wondering why french fries taste so good, and why they are so addicting. I also often think about where my food comes from, and the people who are behind my being able to eat said food. I found it very interesting to see the backstory of J. R. Simplot, and his rise in becoming the “potato king” of the Midwest. How freezing food became Simplot’s way into making french fries a major market, was also interesting.
What was telling about Simplot was his desire for success. Even though he hit many road-blocks in his way to success, he continued to persevere. And this perseverance ultimately led him to meet Ray Kroc, the founder of McDonalds. This is where the advent of freezing his potatoes, and the desire for fast food merged.
Simplot’s history just goes to show you that dedication to an idea is truly what provides individuals with the ability to succeed.
“I DO not know what white Americans would sound like if there had never been any black people in the United States, but they would not sound the way they sound.”
This excerpt struck a chord with me. Is our language, or the way we use our language, based in the use of the language by other groups? Something I found interesting while researching this topic was how the English language (and it’s pronunciation) was spoken by the people of Great Britain compared to today. The Patriots and the Redcoats spoke with accents that were much closer to the contemporary American accent than to the Queen’s English. But, upper class Brits wanted to distinguish themselves from the “low class” colonists, so, non-rhotic speech took off in southern England. It was a signifier of class and status. Clearly, there was a time where the British listened to how we all spoke, and changed their accent to show a clear distinction between the two groups.
In the case of the article, the reason behind “Black English” is slightly different compared to why the British “changed languages.” Black English was “created” out of necessity and allowed blacks to communicate without white slave-owners understanding them.
In The Language of Advertising Claims Jeffrey Schrank gives a list of the techniques advertisers employ to make claims for their products. The idea that people think they are immune to these techniques is ridiculous, as these techniques are used for advertising for almost every product imaginable. I found Schrank’s assumption of naivety in terms of advertising effectiveness on the population to be spot on; not many people admit to advertisements swaying their opinion, but it clearly happens and is effective.
While I knew of ads that use the wesel claim, I never actually knew what it was called, so it was good to have clarification on that. The wesel claim is very interesting to me because it is so highly dependent on the language used in the advertisement. The placement of words and the proper choice of words (such as “virtually” or “better and best”) is so crucial for the ads effectiveness.
The “We’re different and unique” claim always made me chuckle as well. Clearly, if you have a product, it has to be different enough from others to be successful, so this whole different and unique thing is such a cheap ploy to get consumers to buy a companies goods.
I have always found it interesting how writers go about creating captivating and tantalizing advertisements. But, I never fully understood the appeals writers will use when designing these ads. I knew about sex appeal, the need for attention and the need for nurture and guidance, but I was not aware of the appeals to dominance, prominence, aggress or escape. What I found most interesting was that only 2 percent of the television ads he surveyed used sex appeal. I would have thought it would have been a much higher number, but, as was stated in the article, it may be too blatant of an appeal, and may detract from the actual product in the advertisement. I also found it telling that the most used appeal is the need for affiliation, clearly, Americans are very concerned with conformity and being included, and advertisers take advantage of this.